Our industry is a fiercely competitive one. So how is it that ECRS has remained ahead of the pack for so many years? It all started with a college student who had a dream back in 1989. ECRS' founder Peter Catoe and a handful of his co-workers started a small software company based on a simple philosophy: "Develop and deliver commonsense retail solutions that work as advertised - Take care of your customers and employees, and success will follow." Our business model is a direct result of Pete Catoe's simple, but powerful, belief and how that belief relates to ECRS' ability to deliver the highest quality software products, world class customer satisfaction, employee development, and profitability. Following this model has enabled us to achieve revenue and income growth every year since our inception.
We hire smart, motivated individuals and teach them to focus on delivering exceptional customer service and world class retail automation solutions. Completely satisfied customers keep coming back, and they tell others about us, naturally growing our customer base. 35% of our business is generated from customer referrals and repeat business. As our business grows, the company matches that growth by reinvesting in new technologies, management practices and innovative product development, which in turn fuels continued long-term growth. Our growth fosters new opportunities for our employees. Career advancement is tied directly to an employee's ability to produce consistent, high quality work and to deliver best-of-class customer service. As our employees advance, ECRS' growth drives their financial rewards and thus continues to attract more top talent.
Self-expression. Open communication. Personal recognition. Performance-based rewards. It's all part of the basic structure that makes up ECRS. By empowering employees to act as individuals and entrepreneurs, we are upholding the very principles that our founder Pete Catoe set forth when he started ECRS back in 1989. He and his small team of employees didn't talk about core values. They simply lived them.
Today we ask that all our employees let our founding values guide their way as they define and expand on their careers at ECRS.
As the personal face of ECRS to our customers and in our communities, our employees and business partners accept responsibility for demonstrating our unwavering commitment to the highest ethical standards. We build loyal, long-term relationships by treating our customers fairly, meeting their needs, and earning their trust. These relationships, sustained by personal honesty and integrity, are the foundation of our success.
We maintain an unwavering focus on customer service, from our distinctive product delivery, to linking our career advancement opportunities directly with the actual customer service and results we provide. Customers seek out ECRS, and they stay with us because we truly believe in and deliver courteous, personalized service every day. Our goal is to exceed every customer's expectations.
We work hard to meet our goals for growth and success. But we work just as hard to keep our workplace enjoyable. ECRS is known for its enthusiasm, high energy, healthy competitive drive, and team spirit. As we continue to grow, we understand we can best fuel the collective success of the entire company with a workforce that is upbeat, motivated, and highly committed to each other's success.
Running a successful business and delivering our high standard of products and services is hard work. It's work that demands a deep personal commitment from each employee. But ECRS is also a meritocracy that rewards this commitment personally, professionally, and financially by providing employees with ample opportunities for growth. ECRS is a great fit for career-minded individuals who take real ownership of, and responsibility for, their goals and aspirations.
We have learned that when we truly listen to customers and understand their needs, they constantly lead us to new opportunities, from subtle improvements in customer service, to new product lines that open up exciting growth prospects for our company. We listen carefully to one another too. Day to day, face to face, listening leads us to work more effectively together. Our teamwork is founded on the idea that clear and candid communications is critical to maintaining our high standards of personal service and product success.
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